Accentuate the … non-obvious? Trend-watcher coaches pharma marketers on offbeat thinking
Isn’t it obvious? Actually, the best ideas aren’t, though they may be hiding in plain sight. And that’s exactly what longtime trend-watcher Rohit Bhargava wanted to teach pharma marketers on Wednesday. To avoid the obvious, Bhargava said, develop new habits to think differently. His five ways to do that? See what others miss, always ask why, take time to… Read More »