Tag Archives: Thinking

Accentuate the … non-obvious? Trend-watcher coaches pharma marketers on offbeat thinking

Isn’t it obvious? Actually, the best ideas aren’t, though they may be hiding in plain sight. And that’s exactly what longtime trend-watcher Rohit Bhargava wanted to teach pharma marketers on Wednesday. To avoid the obvious, Bhargava said, develop new habits to think differently. His five ways to do that? See what others miss, always ask why, take time to… Read More »

WW (aka WeightWatchers) Is Watching Health Tech & Behavior Change Thinking | Zoe Griffiths, WW

Health 2.0 Sep 5, 2019• By JESSICA DaMASSA, WTF HEALTH What’s WeightWatchers, now WW, doing at a health tech conference? Zoe Griffiths, Global Director of Nutrition, talks about what’s next for the company’s 4.5M members worldwide as their “wellness partner” embraces the latest trends and thinking that help make the behavior changes that lead to… Read More »