Tag Archives: Tells

What’s BMS saying about its Celgene buy behind the scenes? This transcript tells all

Bristol-Myers Squibb CEO Giovanni Caforio has friends on TV now. R&D chief Tom Lynch has done some of his CAR-T due diligence on YouTube. And one reason Celgene was interested in Bristol’s $ 74 billion buyout bid is that its own rollout of multiple sclerosis drug Otezla was, well, pretty lame. A fly on the… Read More »

What Your Brand Image Tells Your Readers

If you are a blogger or work in one of the creative or content-driven industries, you might be too focused on creating new resources and images, and fail to create a strong and consistent brand. In today’s competitive and fast-moving marketplace, it is hard to get people to notice you and stop when they come… Read More »