Tag Archives: Strategy

AbbVie touts Humira defense strategy abroad as a positive sign for forthcoming U.S. battle

AbbVie’s strength has long been tied to the performance of megablockbuster Humira, which is facing an existential threat as U.S. copycats creep closer. Despite a “more aggressive” than expected biosimilar challenge abroad, AbbVie believes its defense strategy—and lessons learned—will help it weather the storm. In an earnings call with analysts Friday, AbbVie CEO Rick Gonzalez touted the drugmaker’s… Read More »

Check out our Digital Advertising Strategy and Preparing Toolkit

Defining the Range of digital marketing Making use of the’5Ds of’ Digital’ and The Sensible Insights RACE planning framework The is proven by my blog post on electronic marketing traits Improvements, but we go back again to fundamentals to build marketing. Digital Marketing Agency This can be important since for a number of in firm,… Read More »